Positioning you to elevate the conversation
and make an impact.

At Waxman Strategies, we ensure that your message reaches the audiences you care about most. From up-and-coming startups to established philanthropic foundations, we know how to shape the narrative to move the needle in the right direction.

We work with you to create communications strategies that capture your unique vision for change, identify the media and platforms most likely to influence the audiences that matter, craft thoughtful messaging to make your case, and strategically apply pressure to achieve your goals.

We provide unparalleled support and counsel, informed by our experiences working with reporters and influencers at the highest levels. From writing compelling content to managing events to forging relationships with top-tier media, the Waxman Strategies communications team is well-equipped and excited to work with companies and causes creating change in the public interest.

Areas of Expertise

  • Streamlining Your Message and Upleveling Your Narrative: We help strengthen your narrative and streamline your messages and proof points for both internal and external stakeholders, develop materials, and ensure everyone is on the same page.
  • Elevating Thought Leaders: We develop and secure opportunities to position you as a leading industry voice, reinforced by data and case studies to showcase your holistic story.
  • Managing Media, Analyst, and Funder Relations: We customize your messages for niche and broad audiences and place you in the outlets and industry reports where key audiences look to form opinions.
  • Monitoring the Conversation and Tracking Key Stakeholders: We conduct sweeping media and message sentiment audits, market and competitive research, and data-driven landscape analyses to help you understand the full breadth and depth of the conversation happening, potential allies and detractors, and industry trends.
  • Raising Your Visibility Amongst Decision-Makers and Media: We ensure you are visible at the events that matter and maximize your participation, whether attending, speaking, or sponsoring.
  • Developing and Amplifying Your Digital Presence: We work with you to refine and build your website, social media channels, and digital collateral, connecting you with our trusted digital marketing experts for website overhauls as needed.
  • Ready for Any Crisis: We stand at the ready to help you proactively respond to breaking news and important issues, deftly structuring substantive responses to breaking news or “fire drills” any time trouble arises.
Why Waxman

I know how difficult it can be to get your message through to the right audiences, and how transformative it can be when you do. Our Waxman team gets communications – whether debuting a market-shifting idea, influencing policy for the public good, or putting pressure on political and industry leaders in the name of change.

Each of us understands the importance of a strategic communications approach. We pride ourselves on knowing the media – how they work, what moves them, and what they need to tell your story the way you want it to be told.

We choose to work with clients because we believe in their ideas. As your partner, Waxman Strategies is there every step of the way: developing your message, training your spokespeople, and cultivating and executing high level media opportunities. We punch above our weight and our results speak for themselves, regularly delivering bespoke communications strategies that result in top-tier media coverage.

Kirsten Maynard

Kirsten Maynard, Managing Director

As the Managing Director of Waxman’s communications team, Kirsten oversees communications strategy and media relations for a variety of clients in Waxman’s Technology, Health and Environment practices.

Case Studies

  • Identifying Rare Pathogens With AI + Genomic Sequencing



  • Protecting the Habitat of Threatened Great Apes

  • Bringing Gig Economy Tech to America’s Hourly Workers

  • Promoting Women’s Preventive Health Services

Real Change

Seize the moment. Send the message. Solve the problem. With Waxman, it’s all possible.

See Our Work