Positioning you to influence the conversation
and make an impact.

At Waxman Strategies, we know how to shape the narrative to move the needle in the right direction and ensure your message reaches the audiences you care about most.

We work with you to create communications strategies that capture your unique vision for change, identify the media and platforms most likely to influence the audiences that matter, craft thoughtful messaging to make your case, and strategically apply pressure to achieve your goals.

We provide unparalleled support and counsel, informed by our experiences working with reporters and influencers at the highest levels. From writing compelling content to managing events to forging relationships with top-tier media, Waxman Strategies communications practitioners are well-equipped and excited to amplify the issues, causes and solutions creating change in the public interest.

Areas of Expertise

  • Streamlining Your Message and Upleveling Your Narrative: We help strengthen your narrative and streamline your messages and proof points for both internal and external stakeholders, develop materials, and ensure everyone is on the same page.
  • Elevating Thought Leaders: We develop and secure opportunities to position you as a leading industry voice, reinforced by data and case studies to showcase your holistic story.
  • Managing Media Relations: We customize your messages for niche and broad audiences and place you in the news outlets and industry reports where key audiences look to form opinions.
  • Monitoring the Conversation and Tracking Key Stakeholders: We conduct sweeping media and message sentiment audits, market and competitive research, and data-driven landscape analyses to help you understand the full breadth and depth of the conversation happening, potential allies and detractors, and industry trends.
  • Raising Your Visibility Amongst Decision-Makers and Media: We ensure you are visible at the events that matter and maximize your participation, whether attending, speaking, or sponsoring.
  • Ready for Any Crisis: We stand at the ready to help you proactively respond to breaking news and important issues, deftly structuring substantive responses to breaking news or “fire drills” any time trouble arises.
Why Waxman

At Waxman Strategies, we are all about helping our clients build the better, more equitable future we know is possible. We are a team of tenacious, creative professionals motivated by that vision every day, in all we do.

As communications specialists, we start from the vision we share with our clients and work backward — to get there, which audience do we need to persuade, what messages will resonate with them, and through what mechanisms can we best reach them? Whether the ultimate answer to those questions is a splashy NPR story, a to-the-point blurb in a beltway morning newsletter, or meticulously crafted talking points for a closed-door conversation with decision-makers, our seasoned communications experts know how to get the job done.

I am so proud to be a part of this accomplished, mission-driven team. If you have a vision for a better future, please reach out to chat — I know we can build it together.

Gina Drioane

Gina Drioane, Vice President

Case Studies


  • Shaping A National Nutrition Narrative: Generating Media Around the White House Conference on Hunger, Nutrition, and Health


Real Change

Seize the moment. Send the message. Solve the problem. With Waxman, it’s all possible.