Promoting Women's Preventive Health Services

William and Flora Hewlett Foundation

The current Administration’s efforts to undermine the Affordable Care Act has created chaos and confusion around healthcare. How can women, who have more preventive care needs than men, understand what benefits are still available to them so that they can access the care they need to stay healthy?


With support from the William and Flora Hewlett Foundation, we conceived and launched the Care Women Deserve campaign to educate people about the women’s preventive services available at no out-of-pocket costs thanks to the Affordable Care Act. By educating women and the policymakers responsible for setting healthcare policy about the evidence-based benefit and process used to create these health guidelines, the coalition sought to increase usage and popularity of the preventive services.


  • Launched the Care Women Deserve campaign in partnership with a coalition of leading women’s health focused organizations to help educate women across the county on women’s preventive services available with no out-of-pocket costs.
  • Generated over 32 million impressions on social media, sharing educational materials and participating in informative tweet chats.
  • Wrote and placed op-eds to help people navigate changes to their healthcare coverage and educate individuals on the preventive services guidelines.
  • Educated more than 60 Members of Congress and their staff through an educational briefing on the women’s preventive services guidelines, gathering the best experts in a room to discuss the evidence-based, consensus process for developing the guidelines, as well as the guidelines themselves.
  • The team participated in the two day United State of Women event where 5,000 attendees received a Care Women Deserve Care palm card about the women’s preventive services. Attendees were able to stop by an exhibition table to learn about the preventive services available under the Affordable Care Act and receive giveaway items including pens, hair ties, cell phone sleeves and take a picture in our photobooth to share on social media.
All Work