Using AI to Disrupt Big Grocery and Reduce Food Waste


The $670 billion American grocery sector is ripe for reinvention, as major players like Amazon, Target and Walmart battle for dominance in the online food delivery space. How can Artificial Intelligence create a higher quality experience for consumers, while reducing the sector’s well-documented food waste and pollution problems?


We successfully launched Farmstead out of a stealthy beta test and quickly gained visibility for the company as the premier digital micro-grocer that applies machine learning and AI to the act of putting food in the fridge straight from the farm in 60 minutes or less. Using AI-optimized transport routes and a constellation of strategically stocked micro-hubs, Farmstead’s technology optimizes sourcing and tracking of farm foods to customers, resulting in less waste, perfectly stocked shelves and happy users.


  • Launched Farmstead as the hottest new player in the competitive online grocery delivery space, with high-profile features in national business outlets including Inc., Business Insider, the Wall Street Journal and the San Francisco Chronicle.
  • Showcased Farmstead’s digital micro-hub model in national and international television coverage, including CCTV, China’s largest English-language broadcaster, Circa, and PYMNTS.
  • Secured speaking engagements for the founder at industry conferences, events and panels that focus on fulfillment, specialty foods, and Artificial Intelligence.
  • Efforts resulted in increased customer sign-ups, elevated awareness in the Bay Area, and a national profile as a contender in the $100B online grocery delivery wars.

All Work