Rubber producers have gotten away with too much for too long. The industry is a frightfully bad actor when it comes to deforestation and human rights abuses, but has been allowed to slip under the radar from regulators and activists alike. Until now.
Michelin Tire’s recent no-deforestation commitment was the perfect opportunity to take our developing rubber campaign public with an op-ed in the Detroit News celebrating Michelin’s decision. But Henry’s op-ed is just one part of a broader push to ensure all major rubber buyers’ supply chains are sustainable. Behind the scenes, we’re working to show buyers that sustainable rubber commitments will help their business in the long run and rallying troops to support the fight.
Michelin’s announcement is just the beginning.