World’s Largest Tire Manufacturers are Rolling Backwards on Sustainability

Rubber harvesting is causing devastation on a massive scale. In Southeast Asia and Africa, high demand and unsustainable practices are causing forests to rapidly disappear. And who’s to blame for this deforestation? One industry accounts for 70% of rubber use around the world: the tire industry.

The need for a solution is dire. Deforestation in rubber-producing countries like Indonesia, Cambodia, Myanmar, and Cameroon is among the most severe in the world, and it’s accelerating. These areas are biodiversity hotspots, and rubber harvesting is destroying the habitats of numerous endangered species, including tigers, gibbons, and elephants.

Animals are not the only ones losing their homes. Exploitative harvesting is wrecking communities in these areas and throwing families off the land where they’ve lived for generations, all to make way for more rubber farms.

As one of the largest tire brands in the world, we believe Michelin should be leading the charge to drive greener practices in the industry. But where the rubber hits the road, Michelin is falling short.

Michelin has long prided itself on being a leader in the industry, and has taken steps with its own sustainability policies. It holds a significant market share, and its brand is iconic among consumers. But unless Michelin shows the courage and leadership to stand up for a genuinely inclusive process to stop the devastation caused by rubber, its Michelin Man mascot could become synonymous with tropical forest destruction and devastated communities.

Our partners Mighty Earth, along with thousands of concerned consumers across the country, are urging Michelin to commit to sustainability. For more information visit

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