Due to consistent pressure from NGO’s, including Waxman Strategies partner Mighty Earth, 61 leading meat, dairy and soy companies and retailers announced today their support for the Cerrado Manifesto, a pledge to eliminate clearance of native vegetation in the Brazilian Cerrado for large-scale agriculture. This number represents a tripling of support for the Manifesto since its release in October 2017. We appreciate the leadership of companies like Marks & Spencer, Tesco, Unilever, and Carrefour on this initiative.
Cargill and Bunge, two of the world’s largest agribusinesses operating in the areas of Latin America with the highest levels of deforestation, are facing significantly increased pressure from their customers to expand their own success in eliminating deforestation for soy in the Brazilian Amazon to the Brazilian Cerrado, and other priority landscapes in Latin America.
The Manifesto was released on October 25, 2017 with 23 initial signatories. The pledge comes after Mighty Earth and Rainforest Foundation Norway’s 2016 Mystery Meat report, which exposed how the Brazilian Cerrado, a biodiverse savannah home to many threatened wildlife species and indigenous communities, is being destroyed for soy production connected to the global meat industry. The report prompted widespread media coverage and a growing awareness within the global community of the need for a joint private-public monitoring system to protect the Cerrado and other soy growing regions of Latin America like the Brazilian Amazon for further clearance for industrial agriculture.