Kirsten Maynard is a Senior Vice President in our technology practice and brings a range of communications experience across services and sectors. With a background helping innovators, early stage companies, investors and corporations introduce new technologies to the world, she develops and communicates important narratives about the technology categories shaping our future.
Known for providing strategic business and marketing communications consultation that achieves business results for her clients, Kirsten drives media coverage and visibility to companies, incubators and accelerators working in energy, clean tech, sustainability, smart cities, transportation and autonomous fleets, IoT and connectivity, VR/AR and media, telecommunications and applications based on how networks are evolving and how data is used.
Prior to Waxman Strategies, Kirsten led the Venture Capital and Emerging Technologies practice at Spark and headed Consumer Technology accounts at Fleishman-Hillard International Communications. As a member of the executive leadership team within Sony Corporation of America, Kirsten managed cross-brand PR and marketing for the Sony family of brands.
Early in her career Kirsten led agency activity to launch Old Navy for national retailer The Gap, and managed crisis communications for McDonald’s Corporation. Kirsten got her start as an environmental journalist, broadcast producer and technical director for Ziff Davis. She has a B.A. in Mass Media from the University of San Francisco.